corporate.md 2.3 KB
corporate
Professional business style with navy/gold palette and structured layouts
Design Aesthetic
Clean lines, structured layouts, and business-appropriate sophistication. Projects competence, reliability, and institutional credibility. Balances professionalism with approachability through careful use of whitespace and refined color choices.
Background
- Color: Pure White (#FFFFFF) with navy structural elements
- Texture: None - crisp digital clarity for maximum professionalism
Typography
Primary Font (Headlines)
Modern geometric sans-serif (Inter, SF Pro, or similar). Clean, professional, and highly legible. Conveys competence and contemporary business sensibility. Medium to semi-bold weight.
Secondary Font (Body)
Humanist sans-serif (Source Sans Pro style) for body text. Friendly yet professional, optimized for reading comprehension. Regular weight with comfortable line height.
Color Palette
| Role | Color | Hex | Usage |
|---|---|---|---|
| Background | Pure White | #FFFFFF | Main slide background |
| Primary Text | Navy | #1E3A5F | Headlines, key text |
| Secondary Text | Dark Gray | #4A5568 | Body text |
| Primary Accent | Gold | #C9A227 | Premium highlights, emphasis |
| Secondary Accent | Light Navy | #3D5A80 | Secondary elements |
| Success | Corporate Green | #059669 | Positive metrics |
| Alert | Corporate Red | #DC2626 | Attention items |
| Neutral | Light Gray | #F3F4F6 | Background sections |
Visual Elements
- Clean charts and data visualizations
- Professional iconography (outlined style)
- Structured grid layouts
- Subtle shadows for depth (minimal)
- Progress bars and metrics displays
- Organizational charts
- Timeline graphics
- Comparison tables
Style Rules
Do
- Maintain clear visual hierarchy
- Use consistent grid alignment
- Apply accent colors strategically (gold for emphasis)
- Keep data visualizations clean and readable
- Use professional outlined iconography
Don't
- Use playful or casual elements
- Apply heavy decorative effects
- Mix too many accent colors
- Crowd slides with information
- Use informal illustration styles
- Add slide numbers, footers, or logos
Best For
Business presentations, investor decks, quarterly reports, executive summaries, client proposals, corporate communications, board meetings